Between 1957 and 1963 during construction of the Clyde Tunnel, the Whiteinch, Balshagray and Thornwod areas were slashed by motorways and although other factors meant that The Victory's days were numbered, this massive disruption must have affected business.

The Victory closed in 1964 and the building was demolished in 1981.

Opened 1n 1913 by Scotstoun Pictures and Varieties as a music hall, the 700 seat Avenue, at the junction of Balshagray Avenue and Dumbarton Road in Whiteinch, was designed by Thomas Baird Jnr also responsible for The Salon, Sauchiehall Street.

The Avenue had an attractive French Empire style facade, with twin pyramidal towers, and an arched entrance decorated with swags, behind which was a rather plain building.

After being sold to James Graham, it was redesigned in 1930 by Lennox and McMath and reopened as The Victoria.

By 1945 it was owned by Associated GP Cinemas and in 1949, to commemorate the end of the Second World War it was renamed The Victory with the 'V' for victory emphasised in their sign.

951 Dumbarton Road, Whiteinch

Opened: February 2nd 1913
Closed: 1964

Designed by: Thomas Baird Jnr.
Designed by: Lenniox and McMath

Number of screens: 1

Number of seats 700