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The vertical neon Grosvenor sign with the flashing letter "V", a nod to the faulty "Empire Hotel" sign in Hitchcock's Vertigo and a readograph and poster frames complete the exterior features, leading to a small ticket desk/kiosk area.
Screens 1 and 2 are of equal size and are a dramatic reduction in seating capacity, the old red cinema seats which had started to feel increasingly cramped have been replaced by leather armchairs with generous leg room and a feature of both screens are "sofas for two to share".
The programming is similar to the old Grosvenor with mainstream and arthouse like Lord of the Rings and Kill Bill together with classics and Saturday morning kids shows.
March 2003 and the process of conversion into a cinema/bar/restaurant complex began, this was by no means a new idea, CAC Leisure had, over the years, submitted a number of unsuccessful plans to Glasgow Council proposing a bar/restaurant on the ground floor, with twin cinemas occupying the unused balcony area.
After some preparatory work, the bulldozers moved in reducing the the building to a shell and causing some alarm among local people, however the work uncovered the original ceiling which had been hidden since the 1970s and which was carefully preserved and now forms part of The Loft restaurant, indeed not only has the ornate ceiling been restored but the new facade is more attractive - the previous frontage being little more than the back wall of the original cinema - and more sympathetic to the mews architecture of Ashton Lane.
The latest remodelling of this popular and adaptable cinema opened on November 28th 2003 with Wilbur: Wants to Kill Himself and the Hugh Grant romantic comedy Love Actually.
ABOVE: The poster advertising The Grosvenor's closure for refurbishment.
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